Interactive Advertising

Types of Interactive Advertising

Interactive Advertising is the name given to advertising formats that include digital advertising spaces and keep the public's heart warm regarding products. Although often confused with each other, interactive advertising is also a branch that includes digital advertising tools. The literal meaning of interactive is communicativeness. Here, brands and consumers must influence each other. Interactive advertising formats are among the advertising types that have been used for 30-40 years and have been found to be extremely beneficial. For example, buy 1 get 1 free campaigns for food products or personal care products are examples of interactive advertising. The difference in today's interactive advertising formats is the online advertising channels that can be monitored through measurable and evaluable clear channels.

Innovative Interactive Advertising Formats

Thanks to interactive advertising, a warm relationship is established between the brand and the customer. Here, thanks to the feedback received, the advertiser obtains analytical data to improve their advertising methods. For example, Facebook Ads and Google AdWords ads are among the concepts of interactive advertising. Here, statistics such as how many people viewed your ad are measured and conveyed to you. For example, you can never know how many people saw or read your print, written, or visual advertisements and when. But you can always know how many people viewed your online advertisements on interactive advertising channels and when. This will always be useful in your sales as measurements that guide you to get better returns in your future campaigns.